GRACE uses elegant objects as its medium and its products cover four categories: towels, cotton tissues, household items, underwear and bedding. With home as the core, GRACE revolves around the living scenes of bathing, bedding, and kitchen. It provides a one-stop shopping experience for modern consumers.
(Evaluated by China Council for Brand Development)
Inspired by the timeless hues of China’s legendary kilns, this collection distills the essence of classical chromatic artistry, weaving millennia of cultural heritage into modern living.
Graceful China's palette is more than artistry—it is a bridge where classical beauty meets contemporary vitality. Traditional pigments and modern craftsmanship converge, inviting users to experience the quiet poetry of Chinese culture in every thread.
Moving forward, Grace will draw deeper from China's landscapes and rhythms—majestic mountains, delicate daily rituals—transforming them into design narratives that elevate artistic and cultural resonance. Through this alchemy of heritage and innovation, the brand becomes a vessel for China's profound legacy to thrive in modern life.
In China, red is the color that refuses to be muted--it is the blush of life, the flame of continui-ty, the visible signature of love that endures beyond dynasties and distances.
Chinese red is not merely a color--it is a heartbeat woven into the falbric of five thousand years. Like molten rubies poured across silk horizons, this vermilion hue carries the warmth of ancestral hearths and the pulse of undying devotion.
Grace has been deeply moved by the color and decided to combine it with the product design,hoping to bring you a glimpse of timeless elegance.
“Boy & fox" expresses Grace's wish for ecological balance. It is based on a whimsical tale as a spirited boy ventures down the mountain, navigating witty trials from his enigmatic fox mentor.
With vibrant, playful designs and a heartwarming storyline, this collection captures Gen-Z's love for adventure and sustainability,turning everyday essentials into a celebration of courage,friendship, and ecological balance.
CHINA TOP BRAND
Refers to products whose quality reaches the advanced level of similar products in the world, is in the leading position among similar products in China, has the largest market share and popularity in the industry, a high degree of user satisfaction, and strong market competitiveness.
National Unity Model Enterprise
This title is jointly awarded by the departments of ethnic affairs, propaganda, and the united front work of the local government to enterprises that have made outstanding contributions to the work of national unity.
China Quality Award Nomination Certificate
The China Quality Award Nomination Award is a national quality award approved by the central government and presented to industry benchmarks with outstanding performance in quality control, customer service, and technological innovation.
Eco-origin Protection Certificate,Eco-Textile International Certification and China Environmental Labeling Product Certification
We focus on ecological protection in the production process, meet environmental protection standards, and have high standards of quality that can meet the needs of consumers for health and environmental protection.
China's 500 Most Valuable Brands Certificate
It is an annual brand value evaluation list released by the World Brand Lab, which aims to identify China's most valuable brands through financial analysis, consumer behavior analysis and brand strength analysis.
Outstanding contributions Brands and Brand Value Leaders
It is recognized by the China Brand Promotion Association as an outstanding enterprise in the field of brand building, aiming to encourage enterprises to continue to work hard in technological innovation, brand promotion and social responsibility, and promote the internationalization process of Chinese brands.
Established in 1986, GRACE is a leading Chinese home textile company specializing in spinning, weaving, dyeing and finishing, garment manufacturing, and logistics. With robust business channels spanning online and offline platforms, the brand is driven by its vision: “Crafting world-class home living products of premium quality,” aiming to lead China’s national home textile industry.
From 105.45 billion yuan in 2018 to 358.49 billion yuan in 2024, the brand value of GRACE Home Textile has surged by 300% over six years, ranking No.1 in China's home textile industry for 11 consecutive years (according to China Brand Evaluation).
